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Return on Involvement made it to the mashable.com 2013 buzzword list

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Go Return on involvement! I’m so happy writing this! I hope you feel energized and ready to get going for 2013 – I sure do.

During my christmas + new year break I suddenly saw that the traffic to henrietteweber.com started to skyrocket – something that always gets an business avantgardist happy. It was because the term “return on involvement” had made it to Mashable’s buzzword list of 2013! – wowza! I have been writing and preaching return on involvement since 2008, so even though I can’t say I have directly influenced them to put “return on involvement” on their buzzword list. However I feel like it’s somewhat of an approval of my work and my danish book (entitled return on involvement). At least I pretend that it’s directly influenced by my work, and it inspires me like mad to keep going. The first thing that sprung to mind was that I have to finish the 2nd edition (and first english edition) of Return on Involvement.

So what is all this Return on Involvement fuzz about?

Return on Involvement, in it’s original danish form is a book that I decided to self-publish about social media, old structures, being epic, branding, rockbandism, “sorry I don’t do mainstream” – ness.
Written by yours truely in 2009 and now on it’s way to be published in english for it’s second version. I can safely say I am channeling my inner Naomi Klein, Eric Sclosser, Kalle Lasn and Banksy in the english version of the book.

It both has a positive business outlook for the future, but it also pinpoints some huge issues that the business world as we know today has – and it gives suggestions on how to deal with this as a CEO or a business owner.

Can’t wait to show it to you!

ps. you can read more about my process in “the Zen of Return on Involvement”

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