Identity rockers here’s something for you:
A couple of weeks back I visited RICE.
In my humble opinion one of the top 5 danish design companies with the coolest identity. I was so lucky that I got to see their colorful HeadQuarters in Odense.
I hi-jacked their founder and creative director Charlotte Hedeman Gueniau for an interview. I had a hidden agenda, and wanted to talk to her about the RICE identity, and the red thread in everything they do.
Here is what came out of it (warning- turn the sound up – it didn’t come out that well):
What’s so special about the RICE identity: They have build it from their own uncompromisable core.
And I am crazy about that. Their tagline is “people care- we care”. And they mean it (as you will also see in the video above). Their whole warehouse was filled with how Rice is making a difference for people, in the crazy world of design.
I know for a fact, through my work with my awesome cool clients , that building from the core is what you need to do. Especially if you want to build more and more digital branding around you using different platforms: social media, apps, community – you name it.
RICE stands out so strong because the company actually gives you something to believe in (instead of just doing awesome colourful products). It gives them a substance and a coolness that often are missed in the business world, and that’s why I adore them so. Are you inspired to do more about your identity? I am. Also I have had the strangest urge to put colours everywhere after my visit.
In addition to the video and me geeking around their identity
Charlotte Hedeman Gueniau has a wonderful book coming out soon entitled “Happy Home: Everyday Magic for a colourful home” – about colors and happyness, can’t wait to see it in my bookshelf! here’s a sneakpeak:
Can’t help but thinking of the Rolling Stones song ” she’s a rainbow”.
Charlotte for sure is putting colours everywhere, and if anybody would ever ask me if I had met a rainbow, I would say: Sure! she runs a colourful company called RICE in Odense Denmark and she’s taking over the world.