Categories
Branding Business Unusual corporate activism

How to rise up to huge opportunities

We’re in times that are both challenging but also filled with opportunities. I am grateful for this global time-out, there’s something in it that has to teach us something bigger as humanity.

It’s a horrible horrible way for us to learn though. So many lives lost, so many numbers thrown at us daily and behind each number is a person, with a family, with a legacy and with a contribution to the planet.

As a part of my work at CARE we are in emergency operations now. Most of the country offices has closed down their operations and are focusing on preparing for #covid19 – What will happen when and if it hits Africa and what I am in particularly concerned about is the refugee camps. How can it become within control in places where people live close and there might not be clean water and everything spreads faster? But instead of me looking at it from a place of fear, I will not only look at it from a place of hope –  I want to look at it from a place of action and creativity.

How to rise up to opportunities

When I was working at the biggest sustainability Think tank in the Nordics as a Brand Director my mission was to create a whole corner in the sustainability movement that we could work from and build more content and ideas into – huge opportunities that we could execute on, on the daily.

I have a couple of key principles when it comes to building movements and rising up as a person and a brand:

-Showing the World who you are by DOING instead of TALKING

INCLUDE – don’t see yourself as separate – don’t act like others are separate either. You’re united for world dominion, rockers! Yes you need to participate and share stuff for others too. These are like important relationships rockers! – you have to give some to earn some.

PARTICIPATE: There are so many virtual calls for everything out there these days. So many ‘us vs COVID’ digital hackathons and programs. Instead of watching Netflix – become a part of those. Contribute. Share your skills and create magic.

TELL EVERYONE: Pitch your ideas. Not just to potential clients – pitch them to anyone. Are you passionate about technology?  tell everyone. Ideas around sustainability need to be bolder than life. Challenges we want to rise up to, and find possibilities in- such as covid19 can have Big Hairy Audacious Goals.

It’s one of the greatest things about working for a planet that’s fucked up environmentally and healthwise: The sky is the limit when it comes to how bold and audacious the ideas needed can be. The opportunities are there – but the question is: will you rise up and take them?

Categories
Branding Business Business Unusual Identity + purpose

Do you have nostalgia for unity ?

You know sometimes things don’t turn out how it used to. I could use some hugs by now and to fill that 2nd person in on Snapchat filters – it’s hard to do on 3 meters distance, rockers, I am totally telling you it’s a challenge… almost undoable.

So I used this article to take a walk down a nostalgic memory lane of mine, thinking about the tiniest rockin’ things you can do that adds up to (TADA) a brand where you show who you really are… or dare I say.. a ‘cool’ brand? We all want to be a rockband still? right?

So in these times of crisis, illness, and worry around this lovely green planet of ours, I wanted to add some positive fairy sprinkles everywhere that showed that we are still working together for common goals ( or missions and visions of rocking businesses if you would like ) through Unity, sharing, caring and love.

Team work makes the dream work

And what is a better way to show who’s behind a Big Hairy Audacious Mission and Vision? : Team photos. I love team photos. Some of them are stronger than others, but it personally leaves me feeling nostalgic and brings me back to these feelings I had when I was working hard on achieving these goals together with these people – as a part of a larger group.

It’s an amazing way of creating joy and hope and memories. right now we are all struggling to get our everyday work-life together. At the same time managing teenagers who want to be with their friends, but can’t and pets who are having the time of their life, because everybody is t home hanging out – it must be pet paradise!.

I am totally becoming nostalgic for the free life I lived 2 months ago. But there’s only one way we are getting through this, and that is well… getting through this.

One of the things that makes me really sad is that they canceled all the music festivals in Denmark this summer so no Copenhell or Roskilde Festival for me. However I get it – and with my crazy-ass lungs and chronic lung decease, I am in this for the longest haul. in fact, I was joking with a friend of mine yesterday who I run my danish gardening Instagram with (if your interested) – about that if the world is going to be opening up slowly, then I might be out of isolation in a year or two.

Let’s see how long this is going to take, and let’s have the biggest global sustainable party when it’s over. Then we can also focus on climate change=) But humans together are what give me joy and sparks my creativity: Teams. I know how much effort a hardworking team can do in a short amount of time if the right conditions are set.

A brand tip from yours truely

When I worked as a brand director of the largest sustainability Think Tank in the Nordics, team photos was the content that got the most attention on social media. We did some pretty crazy ones at the Think Tank – If you want you can check some of them out on the now deceased Instagram account here.

This is taken last year at the UN general assembly in New York – this is all the +social good connectors working together under UN foundation to build a better world.

I want to show you this one – which is one of my personal – favorites:

It was taken at a running event in Copenhagen called DHL – and it just does something to me – I love pictures of acting out.

Team photos are a wonderful way of showing another face to a business – whether it is a serious team photo, or it’s a bunch of goofballs acting out at a running event. It brings views behind the scenes of a business, and get this: it’s actually showing who is the nuts and bolts inside the engine. Who is behind the facade, who is working to make these visions happen. It can be stronger than 10.000 words and normally it doesn’t take a lot to set it up. So my recommendation from here is to get some team photos set up and have fun with them, Show the faces behind the brand (because, we all know that people want to deal with other people and not huge monstrous choreographed cyborgs) and show the world who you really are in this uncertain future where we just have to take it day by day – or musings by musings.

De rien Rockers, Don’t mention the war =)

Categories
Branding Business Unusual Climate Action Social Good

Halfway into the decade of action:​ what is your action strategy?

During my work with CARE, I have recently become aware that when you start using a tone of voice that’s more defining and bolder, as well as adding a visual identity that’s edgier, then something happens externally for sure.

But something also happens internally with the office space and your colleagues. At CARE I feel inclined to say that we all are highly skilled geeks within our field, but to have climate and justice geeks unite under a new cool identity and a new cool tone of voice (and soon a new cool website) is a definite surplus. And it’s something that’s so well in line with the UN’s call for making this decade the ‘decade of action’.

How are your colleagues receiving the new initiatives?

ALL my colleagues are happy about it. It’s like that we, by lifting the brand, also lifts my colleagues pride in their work. All these wonderful people, that I pride myself on working with are also working towards a common goal of real impact for the most climate-vulnerable people in the world – which most of the time happens to be women and children…

If you have problems figuring out how much you can do in the world – look at the startups. They execute on new ideas all the time. There’s nobody questioning what they usually do in some setting, because ‘what they usually do’ doesn’t exist. Everything is new, everything is trial and error. Everything is ‘fail fast and break things’. And we can all do something. But are we willing to do what we can? Is there an alternative by now? not really.

Are we willing to do what we can for the decade of action?

Question posed by Henriette Weber

Every human, family business, cyborg, corporation, you name it, need to commit to doing what they can for the world. It’s like humanity huddling together and saying ‘a’right, let’s turn this titanic around’.

Every partnership needs to have social good aspects. They need to be aligned with the SDGs – every startup needs to be impactful, otherwise, I throughout don’t believe they will succeed (not if they start now at least).

We all need to do what we can to make this planet heal and well function again… It’s going to take a long time before we get there – but we can all do our share to make this the decade of action something and most of us can do more than others.

Categories
Business Business Unusual

Seeing Airbnb’s business model as old school

business model as old school

What would happen to the disruptive business model, if we saw business models for cutting-edge companies such as Airbnb and Uber as old school?

What would happen if we instead of creating apps that are the “tinder for xx” or the “next facebook” we decided to start from a clean slate? Not being inspired by casestudies or what other people in the field we’re in, are doing? What if we didn’t focus on short- term marketing stuff but rather on longterm business models?

Is that even possible? Can we innovate business models without looking at what’s already out there?

There’s a lot of pointers going towards that redeveloping business models is a part of the ‘new’ black. I in particular enjoy the concept of ‘holacracy’ and ‘sociocracy’.

It’s needed. In particularly since the models that most companies they use today, are often the same as business models that was used 40 years ago (sometimes even more).

If you want some cold-hard case studies on alternative management structures you can find some in this article from culture zine.

 

 

 

Categories
Branding Business Unusual Trends

Why do we need disruptive trends?

The business world is in dire need of diversification. Every brand has a need to stand out these days. Enter stage: disruptive trends. Think about what Patagonia has done with their ‘buy less’ strategy. Standing out has become one of the primary reasons for selling your products. If you’re good at spotting disruptive trends, you can get ahead of the competition. But if you’re great at implementing these trends you can hit a home run with your branding. You can save a gazillion dollars in marketing because you’ve already claimed the mind space of your clients and potential clients within that niche.

This means that businesses are becoming more creative and making more state-of-the-art/ cutting-edge products – in order to gain market share.

If you can define disruptive trends and show the business world what it will look like in 3 years there a good chance that you can get ahead of the game.

Categories
Business Business Unusual

Hustle yourself larger

eurythmics hustle

Since I read this story I have meant to write about it here on henrietteweber.com.

I love a good marketing hustle, but I also love Eurythmics. When I started out in Marketing in London at the beginning of the 00s, it was on a budget that was a big zero. The startup I was working for didn’t have much money, and the first thing to be eliminated from the budget was the marketing and branding. I was told that they could afford my wages, but they couldn’t afford anything more than that.

What’s a girl to do? Hustle. I hustled myself larger. I (almost) begged to be invited to invite-only industry parties. I was super active in forums, and I discovered a gem: Blogs.

Relationship building online without having to meet for coffee all the time. Where you could make your brand larger than life. Where you could express everything around your company, and if it was remotely interesting to people, you would get a comment. Then you would write some more. And then people you met in the industry knew what you were up to. But it was all a big hustle. And then all of a sudden it became real. We didn’t have to hustle anymore.

We can all hustle. We don’t have to make things from the ground up. We can find a freelancer on odesk or fiverr or even hire a virtual assistant who can help us grow. Reach more people and build an empire. Just like Eurythmics.

Categories
Business Unusual Social media

You can implement slideshare presentations on your linkedin profile (free worksheet)

idea presentation worksheet

One of my constant go-to’s for inspiration in my work has been SlideShare. Or more the SlideShare / LinkedIn combination. It’s an amazing resource that can be used as a way to inspire you and your work, but also to get your creative ideas out there.

Slideshare has an embed function so you can share it across the Internet in the same way you would a youtube video. But one of the smart things that I often talk to people who want to turn their professional profile up a notch is that you can embed your SlideShare presentations directly on your LinkedIn profile.

That’s great for two things:

People who are interested in working with you will get a behind-the-scenes not “static LinkedIn summary” peek into who you are and what you’re passionate about enough to make a Slideshare presentation about.

You will get to work on your idea if you put it into a presentation. For me, I had one of my presentations featured on SlideShare, and it made a huge traffic increase to my site.

To prepare you even more, I have created a small worksheet that you can download for free.

You’re welcome – as always!

rock on

Categories
Branding Business Business Unusual Creativity Identity + purpose

Help each other’s creativity

I want to propose something to you.
Something radical.
Something that could shift your brand purpose and how others view you.
I want you to see every friend connection as a mutual pact where you not only sign up to see what’s going on in each other’s lives on social media. Where you also sign up to help each other grow your creativity.

Help each other’s creativity

Where you help each other out.
In my perspective in my part of the pact, an online friend connection is as genuine as offline. Where online is simply an extension to amplify offline.

Where we help each other out – and not just click a “like” when your connection posts a picture.

I’m so blessed that I have a very creative network that launches things. They use blood, sweat, and tears to build something fantastic.

The smallest thing I can do is to share their work and their efforts.

I’ve started to honor those genuine friend connections and help them launch their babies that mean the world to them. Sometimes by referring their work to others or sharing their updates.

I see it as a way I can serve the world and some of the people closest linked to me.

I see it as brand activism and viral effect on an underground grassroots level, and that my friends, is one of the best things I know.

Categories
Business Unusual

How to answer the infamous “So what do you do?” question

The Toothless Tiger Palette

I think I speak for every entrepreneur on the planet when I say there’s one question we we get a lot: the infamous “so what do you do?”. It’s also something that we all try to answer to our best ability, depending on who we’re talking to. I vary my “what is it you really do” every time. So to some people I do “cutting-edge marketing PR and branding projects for companies” and to other people I am a “writer looking into the latest tendencies around influencer marketing and content marketing” – next year it will be some other buzzwords and basically what I do – stays the same.

Keeping it contemporary. 

There’s going to be a ton of new people getting into these terms and trying to “coin” them so they can make big business around it, but in 6 months they need to use the next buzzword in their description or company name, and it goes on and on. It’s just a part of the game. And you can’t help but sit and smile a bit – in a laid back sort of way and think to yourself: “Great new word – but that’s what some people have been doing for ages”…

So what is it I really do ? We have really busted our chops to explain it over on Toothless Tiger.  The image you see on top of this article is the Toothless Tiger Palette, where we’ve really spelled it out and we’re evolving it accordingly.

But here’s what I really do :

I listen a lot. I write that down including my own input. I use that on my blog, in my books and in my client projects and 1 on 1 sessions around branding/PR and marketing.  I have over 3000 blogs I follow daily as well as seeing what’s going on, in my network.
I speak about what I’ve heard at events.
I create things and models around it.
And I add those things I’ve heard to my own experience that has been built up for years and years.

I boil that down to “cutting-edge PR, Marketing and Branding for companies”.

So how should you answer the “what do you do” question?

Having a couple of different solutions in your head is a great idea. I base mine on how much they know about my subject already:

If I am at a.. shipping conference (what in earth would I do there.. ) but then I would do “Marketing,PR and branding for companies”.

If I am at a marketing conference I would probably do “cutting-edge marketing, PR and branding with a thumbprint of digital”

And if I am among the digital marketers I would be “creating the best projects and writings on the latest tendencies in our field”.

So I think you should be as specific as possible – and also as targeted towards the people you are around as much as possible.

 

 

Categories
Business Unusual

7 things about visionaries who puts purpose before profit

7 things about visionaries

– Visionaries does, almost by definition, sell more in the long run, compared to those who are all about profit.

– Visionaries can be woken in the middle of the night and answer the question “what are you fighting for” in one question- where some people can only give you their value statement.

– Visionaries knows that creativity is the most rebellic thing ever – together with creativity’s just-as-equal right hand: action.

– Believes in the power of relationship instead of cold (dead?) canvas when it comes to sales.

– Stays curious and is eager to learn new stuff

– Look at problems as opportunities for growth

– Know that babysteps will get you there too