Categories
Creativity Ideas Trends

Enjoying the silent revolution

Let me introduce the “silent revolution”

We are a part of something big.

A silent revolution happening inside of people. It’s not aggressive. It’s simplicity and creativity. It is where society is currently heading.

Terms such “blogging”, “own logo”, “sharing”, “crafting” are in high demand here.

The information overload and the input is simply too much!

Brand value? –  give us products that work!

Make filters. We need to handle information, materialism and save the world.

Isn’t that a business idea for you?

Anyway, I am already unloading. Making my everyday diversified from my workday by meditating with my family. Resting in myself to handle stress.

ps. this was my first blogpost written about this, – you can read more about it here in the manifesto, my theory about the Silent revolution part 1, my theory part 2, and lastly, my theory part 3.

Categories
Blogging

Why should every company have a blog ?

Inspired by Sigurd Rinde

Today I will try to answer the question “why should every company have a blog”.

Sometimes you have to ask yourself whether or not you should be using new tools in your communication. A blog is one of those new communication tools. Here are some of my observations:

When you do marketing for your company – you push your fine products out onto the consumers, this does not work anymore.. everything has gotten saturated.

– With a blog – written by a blogger or a CEO you show the customers the transparency of your company – that you are willing to hear what they say. Go ahead pop them some questions ! Ask them about their products or company and they will be inclined to answer.

This also creates a one-on-one customer service, especially if you show them that you hear what they are saying. Talk about customer relationship management for dummies!
This is the most effective customer/relationship management you will ever see… even though you are not managing anything at this point.

so why not compete on transparency, relationships, and SEO?

Another question might be that ” why you should listen to what your customers are saying” – if you need a filter for what they tell you?
Well for people to comment on things you blog, they must have been touched by what you have written! they are thinking about it, absorbing it and reviewing it.