Elevator pitch tips from a business avantgardist

Whether you’re trying to raise capital, promote your business or, endorse yourself, it’s necessary to have an elevator pitch. Your elevator pitch needs to communicate your message quickly, accurately, and distinctly to someone who doesn’t even know you. A good elevator pitch takes planning and practice to deliver it fast – on the spot, and under pressure.

Yes, rockers, you only have one minute – the time it takes for an average elevator ride – to explain yourself, your goals, your passions and your business. Your listener knows none of these things. Are you prepared to deliver an awesome message? Can you present your visions smoothly, seducing your audience to know more exciting details about you and your business?

You might have wondered about the awe-inspiring ability of smooth talkers who can speak their way straight to your wallets. Well everybody has an ability to develop these skill – cause every skill can be learned.

Personally, I have struggled through low self-esteem throughout my teenage years because I have always been different from my peers. As a result, I ended up suffering from stage fright.

Today, I am as confident a speaker as I can ever be. And I think I pretty much rock on stage.

Based on my humble experience, these are the simple steps I continuously follow whenever I do my pitch, be it inside the elevator or in the inevitable after-conference cocktails that I always attend.

I call it the elevator pitch wheel, it’s shown in this article and you can read more about it here

Describe what your mission is: Here is where you state your value phrased as an impact. It may help to organize your thoughts by thinking of this as your tag line.

Describe what makes you stand out:  Now’s the time to show the exclusive benefits that you and your brand bring to a business. Show what you do that is different or better than others.

Describe how you serve: What is it you really do – in detail. So many times I have overheard conversations at conferences where a person basically tell another person “so I think it sounds awesome, but what is it you really do?”

Always keep your message simple, authentic and personal. Avoid jargon, trendy buzzwords, or business-speak. Your listener has sat through all those boring meetings, has attended those seminars, has read those books. You want to be memorable, and that means using your words.

Be passionate yet flexible. Listeners may be fascinated by your business logic, but your passion will create an even stronger impression. Now, if your listener wants to clarify something, be ready and willing to go in a new direction.

After all, the elevator pitch is designed to start a conversation. If that conversation starts sooner than later. Well done. Your pitch has worked perfectly.



Entrepreneurial life

Make your elevator pitch an entrance to discover the world of you

the elevator pitch wheel by henriette weber

An elevator pitch is the entrance to show new people who you really are.

Sometimes I think it’s interesting to look at  how much “usual” that exist in innovative industries – such as entrepreneurship. So what in particular are really usual perceptions when it comes to entrepreneurship?

Well some of the perceptions I often run into are these:

– you need to work 60 hours a week to be a succesful entrepreneur.

– you need to do cold canvas calling in order to get clients.

– you need to have an elevator pitch, so people can understand how wonderful you and your business are in 10 seconds.

I have different takes on all of these and I see myself as a pretty awesome entrepreneur.

But the thing I really want to discuss today is the elevator pitch. I know how vital it is that people get to know what you do you, but more importantly I think the elevator pitch needs to be the entrance to discover and want more of you.

Elevator pitch: Should you describe your value proposition? here’s some of my elevator pitch examples:

When people ask me what I do, I simply tell them that I do business unusual. Which is my value proposition. It’s a part of my core and it is what a lot of my work evolves around. Taking companies to the edge and look down and see what can be used to build a bridge to the other side.

Sometimes I say that I rock the business world and I have fun while doing it.

Sometimes it’s that I am the leader of a silent business revolution.

I don’t want to tell people that I do strategies, advice and implementation – what I really do, because it’s doesn’t sum me up. I don’t want to say talking and typing because that’s also what I really do, and what everybody does.

Another thing I think is really key to elevator pitches, is that they need to evolve all the time and you need to have 4 or 5 different ones on your rooster in order to target it to the people you talk to.

Answer the question “what is your crusade” or “what is your secret mission instead of “who are you?” in your elevator pitch.

Because it will help people remember you more. You tell a story about what you want to do for and with the world. It basically gives some Oomph! to the pitch.  I have helped  a lot of cool startups at tech conferences all over Europe, and one of the cool things about that is that I get to present the business idea behind the startup to potential readers/investors/users. One thing I have notised is that the potential investors don’t ask you “what you do?” they ask you “what is this? and why are you doing it?” and then you start describing what you have build. And why you have build it. And how it will make money. aka: what your startup is. 

You need to have the exact same self-esteem as the startups they have around their mission product. So instead of saying

“I do strategy and implementation”

I often say:

“I do fun stuff. I am a curly grounded scandinavian business avant-gardist who revolutionize the business world one company at the time by helping them getting more clear about the substance in their brand and how to create involvement”.

It speaks more of my vision instead of what I actually do. I could also have said “I type – a lot!”. Which is something I also do.

An elevator pitch is like an entrance to discovery

I make sure that people can go in and discover me and share my vision by giving them some of my “stuff” a business card. My sticker saying “sorry- I don’t do mainstream” and I ask them to hook up with me online in order to get involved. Either in business rockers or on

Oh and my last piece of advice:

Whatever you do – balance your elevatorpitch between: how much you stand out, what your mission is, with how you can serve.

Like the elevator pitch wheel I have drawn in the beginning of this post.