I must be honest with you, I haven’t done enough of optimizing my stuff to be searchable on google. It’s not something I think about. I don’t spend a lot of time googling myself.
But for the sake of your amusement, I just googled myself.
And I really came to think of that what it says about me out there, is how a lot of people who is curious about what I do, might find me. Or people who has heard my name or knows about my work around companies, social media, identity, viral effects and coolness.
I only googled myself this time and this site (Henrietteweber.com came up first (luckily – it really should). I think my google search gives a good view of what has been written about me and what I do in my professional life – but still not quite. How do you read a googlesearch ? I mean so I have a lot of links about me – big deal – a lot of it is simply noise and not relevant about me. Something I have signed up for, or an interview I did years ago, is suddenly on the 2nd page of my googlesearch and I really haven’t thought about having that video clinging on to my google foot for the rest of my digital life.
but then I decided to find out how my google search really was adding to the perception of me. So I read the first 4 pages in the search results and noted down the words that was stated the most in connection with “henriette weber”.
1. it says social media/ social web
2. it says return on involvement
3. there’s a lot of links to social networks (facebook, twitter and linkedin as the primary)
4. it says toothless tiger and viral/marketing/branding
5. rockbands and rockbandism
6. blogger/geek girl meetup and jaiku came up a bit too
So I guess it’s a pretty good picture of the professional side of me and it adds to my brand. One of the things I realised is that I have to be much sharper on my words around my name on the internet. I suggest you do too, because it does give a perception and you really want that to be correct. I will keep that in mind for the future.
Another thing, one that I found quite annoying was that some of the big communities – that doesn’t really say anything about me, popped up in my search because I have a profile there. It just said “henriette weber is on facebook/kforum twitter” something that doesn’t really say anything – apart from that I have a profile in a lot of communities.
But ask yourself this: how do you want to be perceived on google – what needs to be attached to your brand? It’s definitely going to change how I introduce myself digitally, also in videos that are going to be 4 years old at some point =)