Categories
Branding content marketing Customer experience

How To Make A Great Information Product

how to make a great information product

It’s hard to live off your creativity especially when creating ideas for an information product. There are so many things that you take into consideration when you take the job as a creator and decide to stick with it. Not only do you have to create but you also have to convince people that you’re one of the best in the market of creating.

For me, it’s about creating products that need to stand out at first glance. But these products also need to leave an experience of ‘great product’, so the good old viral effect and word-of-mouth sets in and the product starts to sell itself.

The key to a great information product is to be very aware of the benefits and maybe not just listing them, but also communicate them extremely well to different kinds of customers.

You shouldn’t only be looking at the product and how it’s built. It’s even more essential to look at the experience and outcome that your potential customers get by purchasing your product.

You need to focus more on how you want your potential customers to feel after they’ve tried your product.

How do you make sure your product is so great that it exceeds expectations?

Start by building an information product roadmap. A product roadmap you define what processes you want your potential customers to go through. Showing initiatives, processes, and how you want your product to launch, communicate, and succeed. There you will also find your way through pitfalls and discussions.

Make the experience of the information product and the outcome for the potential customer top priority.

Most of the time the key is how much value you can put into an information product. That’s all good and well, but in my experience, one of the things that you also need to do is to keep thinking ‘customer experience’ and ‘outcome’. For example, a lot of information products have a Facebook group where everybody who has purchased the product they meet up and connect afterward.

Sometimes you, as an information product owner,  ask them if you can keep their email so you can send them new information when something new is coming up in the field.

There’s a lot of tricks to information products, but one of the things that have worked for me is to find products that you can benchmark up against. How do they communicate? What do they promise? What is the outcome and how does the product exceed expectations? Why do people refer to them? Do they have an affiliate program or something similar?

Enjoy building rockers!

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Categories
Branding Identity + purpose

Support Your Brand With Small Products

small products to support your brand

You should indulge sometimes when you continuously build your brand online as well as offline. You should do small investments to support your brand. Things such as custom-designed pencils and pens. Postcards. Envelopes.

These are just some examples of small products that may surprise people.

Such as an old school logoed letter seal (as seen above).

Such as custom made pencils:

gold pencils

Why? I believe, now more than ever, that you need something analog and real to support your (online) business and brand. I believe that everything needs to be anchored in the real world.  And luckily there are so many creative products you can choose to anchor.

You can choose to buy envelopes and postcards if you agree with this concept but I consider it a good investment to get a designer to set it up properly for you. That way, your target customers would feel more connected personally, having custom-made products specially designed for your business.

And one could argue if it’s to indulge, to send out postcards in envelopes all the time – just postage wise.

Sending out postcards and envelopes might cost you postage, that is a fact. But we can all agree that it feels more personal to receive something in the mail than to simply receive an e-mail or a quick chat.

What do you like to spend your money on? When it comes to analog items supporting your online business?

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